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e-News® | The NEWS Company…Singapore, June 6, 2015 : Panasonic Strengthens its B2B Focus with Launch of New Business Technology . Unveils Seven New Products and Solutions at Asia’s Leading ICT and Broadcasting Industry Tradeshow.
Panasonic, a leading provider of business technology solutions, announced  today at CommunicAsia2015 and BroadcastAsia2015 seven new products and solutions for Asia Pacific markets as part of its commitment to strengthen its B2B business in the region. Targeting government  and commercial enterprises of all sizes, the new solutions range from data storage, ruggedized mobile  devices and mobile surveillance solutions to professional broadcast video equipment and 4K+ projectors.
With the establishment of Panasonic System Solutions Asia Pacific on 1st April 2015, the company is set  to tap on the increasing infrastructure investments across the region and the rapid demand growth across different industries including mobility, business communication, entertainment, and public safety. Panasonic System Solutions Asia Pacific is expected to increase its sales by 20% every year until financial year 2018.
“Asia Pacific is a fast-growing dynamic marketplace, and presents huge opportunities for Panasonic  across all our B2B business segments from integrated solutions to audio visual products,” said Mr. Hiro Sakamoto, Managing Director of Panasonic System Solutions Asia Pacific. “Our commitment to  delivering total end-to-end solutions in the region is an integral part of our growth strategy as we work towards our corporation vision, which is building a better working world for our customers.”
By building on its strong heritage in engineering and retaining the company’s core expertise in consumer  electronics, Panasonic has benefited greatly from its focus on B2B markets. The company’s global annual  profit increased by 49% to ¥179.49 billion (US$1.5 billion) in the last fiscal year. This momentum is set  to continue with Panasonic targeting to grow sales of its audio visual (AV) and information and  communications (ICT) solutions from ¥1.22 trillion (US$12.54 billion) to ¥1.5 trillion (US$12.54 billion) in  the next five years. In order to achieve this target, Panasonic has moved its strategic focus to expand its  B2B business beyond hardware and equipment. The company will provide complete offerings that  encompass customised system solutions and services that are beyond customer’s expectations.